Archive for October, 2006

Behind the Scenes at eMoms at Home

Monday, October 2nd, 2006

I’ve been blogging a little less lately - not because I don’t want to write - because I have been so darn busy lately building eMoms as a business! You may have noticed some of the initiatives I have worked on recently. I’ll be quite transparent about it all because:

  1. I have nothing to hide ;)
  2. This is a learn-as-I go blog, and I want you to learn with me!

I put together a blog hosting comparison table that has been heavily linked to by bloggers all over the world (wow!!). I have affiliate links in the table for the platforms and hosting companies I compared. Although it’s receiving a ton of page views, not a lot of revenue has come of it. I believe this is because it’s being seen by a lot of people who already have a solution in place.

I also tried driving some PPC traffic to the post with an AdWords credit I hadn’t used - but I believe the traffic didn’t convert for one major reason - a blog post can be a bit too cluttered for a landing page. So I will rework this page and determine if it makes a difference. I also worded my Google ad to imply these are paid solutions (to keep people seeking free resources from clicking on the ad) - but will try a bit stronger wording to try to entice “shoppers only”.

I rolled out my 10 Days to a Better Blog eCourse last week to start building a blogging email list. This is because I have some interesting ideas in place for products/services for newbie bloggers and it makes good business sense to start building a list for this niche.

My offer still stands to entice you to send me a testimonial/feedback (and got one very nice email already!! Thanks Randy!). The first 5 people who email me their thoughts after going through the whole 10 days of assignments will receive a free copy of Andy Wibbels’ BlogWild!

I used to have an affiliate Home Office Store with OfficeMax on the main site - for the life of me, I couldn’t get anyone to click a link to go to the darn page :) . So I gave up on that initiative and changed the store to a Home Office Furniture store. Since I am a big believer in having an office separate from the home, and having a quality office set up, I thought this was a better match for this blog.

The reason this is so important is because a professional home office setup massively impacts our productivity - so expect to see a few posts here and there highlighting home office furniture products and home office setup tips.

I’m toying with several other blogging ideas - all of which willl take a big time investment, so I”m moving slowly and really analyzing the potential before I jump into any of them.

If you feel like offering your opinion on the subject, here are the options up for consideration:

  1. Start a blog focused more specifically on personal development and recommend and review personal development products (and write some of my own!)
  2. Start a moms holiday blog with crafts, projects, ideas and products for holidays throughout the year
  3. Roll out the BlogJolt to several other niches outside of mom bloggers and sell advertising

So, dear readers, which of these three ideas would add the most value and be the most useful to YOU?? Please drop me a comment or a line and let me know!!

[[PS - if you happen to like the products I highlight on my I Want One blog - send your spouses there for holiday gift ideas!!]]