Are You Really in Charge of Your Business?

Posted October 18th, 2006 by Wendy Piersall

One of the subjects that most fascinates me is the unconscious mind and how it affects our emotions, decisions and our lives. Something I learned recently (which was a bit surprising) is that ALL learned behavior change happens unconsciously. This means that even when we make conscious changes in our behavior, it’s only because we are aware of a change that happened on an unconscious level.

So when we make decisions, there are both conscious and unconscious factors that our brain uses in our decision making strategy. Which leads to the question, are you really in charge of your business if you aren’t even aware of some of the factors that affect your brain when you make business decisions?
I read an unbelievably great quote recently on the subject from Milton Erickson. He’s talking about his patients in this quote - yet the lesson behind what he says is applicable to anyone who wants to make a change:

“Patients are patients because they are out of rapport with their own unconscious… Patients are people who have had too much programming - so much outside programming that they have lost touch with their own Inner Selves.”

-Milton Erickson, 1976

So what does this all have to do with being self employed? Well, if you are like most people on the planet, you might have some areas of inner conflict, or some walls that you simply can’t seem to break down in order to take your business to the next level. There are a ton of reasons as to why this can be, and simplistically we can boil it down to negative emotions and limiting decisions and beliefs.

Do you have any limiting beliefs? Beliefs about what you can do with your business? Beliefs about how much money you can make? Beliefs about how much you can accomplish in a day? Beliefs about how long it will take to be a success? Beliefs about whether you are worthy? Beliefs about whether you are enough to handle it all?

The big question is, are they really YOUR beliefs? Or did you learn them from others, adopting them as your own without even realizing the consequences of the decision you had just made?

Perhaps you made these decisions for what seemed to be good reasons - yet you find today that the decisions aren’t serving your highest good - they are in fact limiting you. Or you might not even be aware of them - yet they are guiding your actions and you are at the effect rather than the cause.

So what limiting decisions have you made in your life? And where would your business and life be today if you could remove them?

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4 Comments on “Are You Really in Charge of Your Business?”

  1. katiebird Says:

    I want to think about this more when I get home and have more time. But it seems to clarify why my theory of “Power Your Life with Dreams” works. Because (I’m guessing) even though we’re technically awake when we daydream, that process of visualizing that happens must plug into our subconscious more directly than our regular “awake” thoughts.

    My brain is buzzing with stuff to say. But I’ve to to run off to teach a class in CSS and don’t have a second to spare.

    I promise to come back.

    Very Good Post.

  2. tbirdonawire Says:

    Q: So what limiting decisions have you made in your life? And where would your business and life be today if you could remove them?

    A: What do *I* have of value to offer anyone? What talent do I have? Where will I find the time since I would have to keep my full time job for the benefits (insurance, etc.)?

    I like to crochet afghans. I have applied to become a state notary (off the wall, I know). I am currently learning new programming languages and design for the web. I’m putting as many feelers out there as I can to see what I can (and WANT) to do.


  3. Holly Schwendiman Says:

    Ah - ironic as I just did this exercise last night. I recognized the “old file” financially in my brain that says, “Worry when the savings account drops because you won’t have any for a rainy day.” My husband on the other hand just smiles and points out how wonderful the unexpected new income is while I lament it’s being spent. So last night I realized how limiting this thought/belief is. I don’t want to experience a backlash of needing money and not having it so I’m stopping thinking that way. Today I woke up and said, “Money is for spending, not just saving. I’m just making room for more of it!” ;o)

    Holly’s Corner

  4. The Insurance Guy Says:

    The unconscious (subconscious) mind is a fascinating thing. It governs us in more ways than we will ever know. And the way it subtly changes us is imperceptible even to us. An effective advertisement leaves a desired impression on your subconscious mind which then modifies your behaviour (behavior) as advertiser intended.