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Viral Marketing Gone Awry - Hysterical!


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Since my kids are still little, we try to avoid Adult Swim around here - so it was only this week that I first heard about the Aqua Teen Hunger Force.

Although things have gone a little awry, I have a hunch that Turner Broadcasting and their Agency are giggling with glee behind the scenes. In their wildest dreams they couldn’t have come up with a plan to get this much publicity for their little cartoon show (ah, the power of WOM!).

The two guys who placed these lightboxes held a “press conference” yesterday… and the press was a little disturbed that they weren’t being taken very seriously.

To quote Philip Barron, …”in a sense, they’re taking it just as seriously as they ought to.”

You just have to watch for some rather ’serious’ Friday giggles! :)


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